The Future of Data Analytics in Human Resources

July 5th, 2017

In many organizations, human resources (HR) has been slow to integrate analytics despite its promise to transform how the function operates and the value it can contribute. Marketing provides a relevant parallel: before 2004, it was nearly impossible to track return on investment (ROI), and budgets were constricted as marketing departments became cost centers. Then something changed. Technology automation, the introduction of new skill sets (for instance, data scientists), and real-time analytics led to predictive funnel metrics and accurate ROI tracking. Budgets expanded, marketing became a profit center, and chief marketing officers started getting the top job.

Click here to read the full article by Rebecca Foreman Janjic and Brad Warga

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